Hi, I'm Valeri Stavnitser —
the heart behind VALERI.
Since 2014, I’ve been creating head coverings and hair accessories that blend personal style with comfort and affordability — because you shouldn’t have to choose between feeling good and looking good.
How It All Started
My journey began when I got married and embraced my Orthodox Jewish faith. It was a beautiful and transformative time, filled with love, spirituality, and the early stages of motherhood. But amid the blessings, I struggled. Postpartum depression and chronic migraines left me feeling disconnected — like I was slowly losing myself.
One night, in a moment of creative instinct, I took a simple beret and added an embellishment from Michaels. That small act reignited a spark in me. I posted it on Instagram, and to my surprise, the response was overwhelming. Orders started coming in from women who, like me, wanted to feel confident and beautiful — without sacrificing comfort.
That’s how VALERI was born.
Thank You For Being Here
Today, VALERI offers a curated collection of headwear — from beanies to headscarves to headbands — all designed with comfort, elegance, and purpose in mind. But this is about more than fashion. It’s about helping women reconnect with their confidence, especially during seasons when they need it most.
Each piece is crafted with meticulous care and love. I personally test every fabric for softness, stretch, and breathability — making sure it passes what I call the “sensory test.” No tightness. No itchiness. No stiffness. Just effortless, wearable comfort that feels like a second skin.
Whether you're running errands, heading to work, or simply navigating the chaos of everyday life, you deserve accessories that support you — body, mind, and soul.
Thank you for being here. I hope you find something in our collection that feels like you — soft, strong, and full of grace.
With love,
Valeri
